Product Placement In daily dramas and soapies, product placement produces an instant star dialogue and engagement between the brand and fan following. In film, music video, play station games, product placement explodes your brand into pop culture, allowing the brand to co-create and star in your chosen entertainment brand. In both, product placement creates a living brand context allowing for natural extensions either via on pack sweepstakes or full on brand extensions, with high ROI. |
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