Brand Extension Strategy Brand extensions and celebrity endorsements can be the easiest route to a rapid increase in revenue. Brand extension is no longer an occasional move, these days it’s a given that if you have a strong brand you will extend it. Brand extensions, like Jeep’s strollers, Maxim’s hair colour, or Apple’s iTunes are lucrative ways that a brand can increase its revenue and customer base—or confuse and alienate them. Over 80 percent of all new products are categorised as brand extensions, emphasising the importance of their success and Stimulii is well placed to navigate these waters for our clients.
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